The 1916 Company's relationships with the world's finest athletes share a common thread, a belief that precision at the highest level takes many forms. The Friends of Our House, from the court to the course to the hardwood, approach their craft the same way the world's great watchmakers approach theirs. With intention. With discipline. With an eye for the details that separate good from exceptional.

Lorenzo Musetti, Jessica Pegula, and Tommy Paul are among the world's best tennis players. Each has chosen to wear De Bethune on court, one of the most technically ambitious independent watchmakers in the world and one of the few built for the rigors of elite competition. The standard of precision, worn in match play.